Jonathan Van Hoose
Jonathan Van Hoose, MSN, AGNP-BC, is a healthcare executive, consultant, and board-certified nurse practitioner with more than 20 years of experience leading clinical, operational, and strategic initiatives across healthcare.
Hoveller Strategic Partners
Shelter in the Storm.
Building What’s Next.
You’re building something that matters. We partner with you to bring the systems, standards, and guidance that leads to success.
The Belief
Excellence Can’t Be Shortcut.
It Has to Be Installed.
Organizations that last aren’t the ones that move the fastest. They’re the ones built on systems proven to hold up when it actually matters.
We’ve spent our careers in rooms where there was no room for guesswork: the operating room, the boardroom, the front lines of care. What we bring has been lived, tested, and proven.
Who We Are
Two Operators.
Not Theorists.
Mark Wingerter
Mark Wingerter is a brand strategist, fractional CMO, and entrepreneur with more than 12 years of experience building marketing, growth, and organizational functions across fitness, healthcare-adjacent, sports, and professional services industries.
Together, we’re not consultants who read about this. We’re the people who’ve built it, run it, and been trusted with it — now bringing that same standard to you.
The Name
A Hoveller is someone who guides ships safely to shore through dangerous waters — a local pilot who knows the coastline better than anyone, brought in exactly when the passage gets hardest.
That’s the role we play. You know your mission. We know the waters — the regulations, the systems, the operational realities that sink organizations who go it alone.
We bring you home.
What We Install
Not advice.
Architecture.
Accountability & Communication Systems
The frameworks Jon has authored and proved in one of healthcare’s highest-stakes environments — how decisions get made, how failure gets caught early, and how your team performs under pressure without cutting corners.
Values-Based Organizational Architecture
Every founder has convictions. Most don’t know how to turn them into an org chart, a hiring standard, or a decision-making process. We pull your values out and build your organization around them — from the inside out.
Regulatory & Operational Readiness
For human services and care-based organizations specifically: licensing roadmaps, policy and procedure development, audit-ready documentation, compliance systems, and the operational groundwork that keeps you out of the situations that shut good organizations down.
Who This Is For
This isn’t for someone testing an idea over a weekend.
It’s for operators who:
- Already have a track record — you’ve led, built, or run something before
- Are building something real: a care home, a practice, a growing service organization
- Understand that the stakes are real, and are ready to build accordingly
- Want a guide who’s already walked this coastline, not a map to figure it out alone
How We Work
Three ways in.
One standard throughout.
Discovery Conversation
We start by understanding where you are and where you’re headed — and we’re honest with you if we’re not the right fit.
Guided Installation
Working sessions, structured around what you actually need — from full startup planning to targeted support on specific pieces: licensing and admissions, policy and procedure development, audit preparation, citation response, staffing systems, and more. Engagements are scoped to your stage and your goals, not a one-size package.
Ongoing Partnership
For organizations that want continued guidance as they grow, we offer selective, ongoing advisory relationships.
You don’t have to build this alone.
The storm — the regulations, the guesswork, the risk of getting it wrong — is real. So is the shore.
Start the ConversationGet Started
Tell us what you’re building.
We personally review every inquiry — expect to hear from Jon or Mark directly.